Tidalwave, please READ my posts again. I never told anyone to sound like, look like, or think like Gene Simmons - actually I don't like the guy or his band. I just thought he had a point when he suggested you try and separate yourself from every other bar band by having an image. The Beatles had an image in '64 that was as different back then as the first punk rockers in the 70's, and they cycled through many images - and no one can say their music was junk.
As for people paying more attention to image than the music - I totally agree. The foundation of any great band is great music.
As for success - how do YOU define it? Having lots of people come to a free gig you put on?Having lots of people coming to a paying gig? Selling recordings? There's many ways to define success, but they all depend on other people (not counting your Mom!) liking your music. That doesn't necessarily mean selling a million recordings or making millions of dollars.
As for clothes, stage acts, etc.., these are enhancements to the music, not replacements. I saw the Derek Trucks band live two years ago. Now, I think Mr. Trucks is a superb blues guitarist. But the WHOLE show he never moved - didn't even tap a toe or crack a smile - just stared at his fretboard.
I thought "I should have just bought a CD". If you want to put on live shows, you should offer the audience something more than what they can get from buying a CD.
Lastly - and again, this is what I think is a big mistake I see Many bands commit - spend some time after your show - does anyone want their picture taken with you? Do it! Same with autographs. If you played with other bands, complement them and exchange info - they just might want to give you a gig or play a gig with them if they see you're nice people. Thank the venue owner for having you. If you have them, thank the sound guy and the lighting guy. It doesn't cost anything to be pleasant. I remember one band in particular - they started 1 1/2 hours late - no apologies, and the guitar player complained to the sound guy during their set. Do you think the club owner would want this act to play his club again?
EVERY PERSON in the band should carry business cards with contact/booking info. Again, I've seen bands do really well at a gig, people ask them for a card because they want to book them - they don't even have a card - they don't have a pen to write on a napkin. (Carry Sharpies for autographing - and why carry a black one - they come in all colors?).
Finally, I wish you the best of success with your music - they way YOU define success.